Formularx, a science-backed skincare brand, was struggling to translate its clinical credibility and clean formulations into compelling visual content. Their existing product imagery felt generic and failed to communicate the brand’s precision-led approach. Our solution was to develop a photo-video campaign rooted in minimalism and lab-style aesthetics, highlighting textures, ingredients, and application. We captured sleek macro shots and smooth product motion to reflect efficacy and purity, while still keeping it aspirational. These refined visuals helped position Formularx as a premium, results-driven brand and strengthened its presence across e-commerce and social channels.