The challenge in this project was to create a compelling visual identity for Gazelle that would resonate in a competitive and cluttered tech market. Gazelle’s focus on sustainable tech required a design approach that not only highlighted the sleekness of the devices but also communicated the eco-conscious values the brand stands for. The task was further complicated by the need to seamlessly blend lifestyle elements with product-focused imagery—creating a balance between modern minimalism and storytelling. Delivering high-quality 3D renders and banners that felt both fresh and aligned with Gazelle's core messaging demanded creativity, attention to detail, and a deep understanding of brand positioning.